Manifesto
Specialization is for Insects
– Robert Heinlein
Creative technologists know that the only constant in the interactive world is that it's constantly changing, always evolving and they respond by doing the same. We speak a language infused with the precision of code and the beauty of effective design. We are here to deliver you from stagnation.
We keep the interactive world moving by encouraging cross-collaboration. Creative technologists aren't confined to silos and have no problem communicating intelligently and effectively with specialists and other team members. As translators we turn code into common sense and client objectives into technical requirements.
A creative technologist devours knowledge and is constantly seeking out new areas to explore. This compulsion for learning has made us flexible and adaptable to changes in the industry like HTML5 and responsive design. Every hack/technique/trick in our bag helps us see more of the big-picture.
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Blockify.me
Social media app/Facebook alternative.
- Principal Developer
- Facebook PHP SDK (Zend)
- OpenGraph API & FQL
- HTML5 & CSS3
- JS & jQuery
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Maloy Risk Services
CMS-driven corporate site for insurance reseller.
- Developer & Project Manager
- HTML5 & CSS3
- JS & jQuery
- Wordpress
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Ideal Living
Corporate homepage for consumer product marketer mavens.
- Developer
- JS & jQuery
- PHP
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X-Rite
Promotional eblast & landing page for color management wizards.
- Developer & Project Manager
- HTML & CSS
- JS & jQuery
- PHP
- Yii Framework
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X-Rite
Promotional eblast & landing page for color management wizards.
- Developer & Project Manager
- HTML & CSS
- JS & jQuery
- PHP
- Yii Framework
Rap Sheet
I'm Joseph Wolff — I solve problems.
I've raised projects from embryonic ideas to fully implemented campaigns to their eventual resting place as ROI data. It's not common knowledge, but projects have parents, just like all of us. Most creative and development teams are maternal — they nurture, fuss, and fret. However, I take after my father — sure I care, but I'll ground feature creep and out-of-scope design changes faster than you can say “missed deadline.”
If I'm curt it's because time is a factor. I think fast, I talk fast and I act fast. I'm not here to say please, I'm here to teach agency and client stakeholders what to do, and if self-preservation is an instinct they possess they'd better do it and do it quick. Sure, I can have a good time. I once broke every rule on a slip-n-slide just for fun.
But when it comes to my projects I don't tolerate the following: wasting time, under-delivering, and poor communication between agency and client stakeholders. Do you know what those have in common? They're all fancy ways of saying “losing money.”
Agencies and good interactive shops can't afford to work in silos, and neither can I. To understand how it all fits together I've worked in many aspects of the business: development, design, traffic, media, and account service. I've worked on traditional, digital, integrated projects, and campaigns. I've spent time with b2b and b2c clients in the financial, technology, life-sciences, and non-profit industries. Along the way I've tracked milestones, coded front and back end, optimized Adwords campaigns, bought media, and survived two weeks on nothing but Kuerig coffee pods and Haribo gummy colas.
I read constantly. RSS feeds, library books, soda bottle wrappers — I don't discriminate. I also bake pies and was voted best-dressed in a flour-covered apron by my wife two years running, though she swears the voting was rigged.
